Counselor Top 40 supplier PCNA (asi/66887) has refreshed its Trimark apparel line, unveiling the new Elevate by PCNA, featuring more than 368 styles, a third of which it says are made with sustainable, eco-friendly materials.

“Elevate reflects our dedication to providing distributors with a modern streamlined apparel experience,” said Mary Furto, senior vice president of marketing at PCNA. “Our deep inventory, innovative decoration capabilities and simple pricing model ensure we deliver exceptional value, quality and reliability for our distributor partners.”

Eco performance polo (TM16316) from Elevate by PCNA (asi/66887)

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The Elevate portfolio features “polished, high-performance contemporary pieces as well as traditional, comfortable staples available in sizes XS to 5XL,” according to PCNA. Sustainable styles include a polo (TM16316) made from 85% Global Recycled Standard (GRS)-certified recycled polyester, 10% lyocell and 5% elastane. The polo has antimicrobial properties, UV protection, odor control, snag resistance and moisture-wicking capabilities.

A long-sleeve knit button-up shirt (TM17746) also has eco-friendly attributes – made from 60% cotton and 40% GRS-certified recycled polyester. The supplier noted that the shirt’s “super-soft fabric combines comfort with polished, professional style.”

As part of the launch, PCNA has added a dedicated Elevate landing page to its website and created new photography and visual presentation of the line to emphasize what the company described as the collection’s retail-inspired features.

With 2023 North American promotional product revenue of $693.9 million, PCNA ranked fifth on Counselor’s most recent list of the largest suppliers in the industry.

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